RJ SANTIAGO

 

From a young age, Manila-born enthusiast was enchanted by the artistry in footwear design. With a degree in Marketing and Sales, he journeyed to the U.S., immersing himself in Footwear Design. Starting as an intern at a premier shoe firm, he swiftly rose to Head Hand Burnisher and Finisher. Over seven years, he collaborated with elite brands like Tommy Hilfiger and Chloe, leading him to become the Owner and Designer for DUX shoe company in 2014.

 

His designs, infused with diverse cultural nuances and artistic influences like graffiti, evolve from simple sketches to vibrant CADs. He harmoniously melds colors and materials, ensuring each design is supported by strategic marketing.

 

In 2022, he stepped into the role of Lead Designer for Women's and Kids' sneakers. His travels across Asia and the US not only broadened his perspective but also enabled him to infuse fresh ideas into the company's vision. This renewed ethos wasn't just an internal change; it became a compelling narrative he presented to major accounts nationwide, marking a transformative phase for the brand.

 

With boundless zeal, he navigates the vast world of shoe design. Believing in the synergy of passion and purpose, he flourishes where dedication is infectious. To him, shoe design isn't just craftsmanship—it's alchemy, turning materials into stories-woven art. His odyssey reaffirms that with commitment and shared vision, creativity is boundless.